Tester box is an online prepaid service for beauty products of exclusive brands in a delightful monthly surprise boxes. Monthly box includes a mix of few charming, hair beauty, skincare beauty, and makeup miniatures and a few full-sized products.
An extremely challenging live to launch date requirement was critical for this Magento project. An even bigger challenge was to create and implement a completely customized brand design but provide it with enough flexibility to be able to make monthly updates. On the other hand, lots of custom modules needed to be done, and up & running in only 30 days.
We’ve started with a flat, simple, stylish, minimalistic, and charming design emphasizing customer interaction. Additional requirements included search, styled emails, translations, content entry, reviews, gift cards and messages, custom-built subscription, customized user profile, a range of built-in payment and delivery modules, newsletter integration, and implementation of custom modules for loyalty and referral programs.
The blog has an important role in inspiring and engaging customers with interesting content, make up tutorials, advises and product reviews. Likewise, Social share and Instagram feed were implemented to.
Besides individual products, tester box plans were set at three main subscription models to motivate fateful customers. Every interaction is valued and rewarded through loyalty program.
In order to make it more personal we’ve developed an interactive customer quiz with personal questions concerning age, type of hair, and eye colour, skin tone, preferred make up styles etc. Our intention was to collect detailed customer information with a purpose to fill their beauty boxes with preferred and personalized products.
An addition to the quiz was a special reports module which allowed the tester to effectively handle its product and customer data. Collected data is sent for monthly statistics and to tester suppliers, too.
To fasten and simplify processes from order to delivery, we created two additional modules. Order export script for GLS delivery service automatize orders and shipping labels. Another module synchronized the shop with Solo accounting app, thus automating transactions fiscalization and invoicing.
Since we love a good challenge, the entire project including design, development, build and testing was completed in one month allowing the Tester to launch in time and start their online business before their competition.