SMXL is an online shop for designing personalized T-shirts, hoodies and children clothes committed to creating affordable, self-designed fashion styles. With a focus on unique styling and comfort, they intend to fire up customer creativity and stand them out of the crowd with unique textile products.
Overall project goals were a complete redesign to improve brand awareness and create new ECommerce channel while providing the client with the stable, and easy underlying technology for print preparation. Simplifying and fastening product design for users and automating clients printing process was another priority.
In order to modernize their web shop from a technological perspective, old WordPress based shop was rebuilt on Magento platform. Large and complex catalog required much attention and proper migration skills in aligning categories, cleaning up nonexisting product data, creating product associations and transfer of all additional data associated with the configurator.
The new shop is giving full and enjoyable and engaging customer experience regardless of device and complete business support and increased operational efficiency for the Client. Well equipped, fully responsive product design configurator transforms artwork, text, images, resizes, rotates front and back side of the t-shirt.
New web shop with refined brand identity and excellent technical background supports the Client in broadening target audience and seeking market expansion.