Magic Baby

Magic Baby is the leading Croatian retailer of high-quality kids brands, with more than 25 years of experience in the branch. The assortment is comprised of baby‘s and children’s furniture, toys, strollers, car seats, accessories and almost anything you can think of. Aside from online store, Magic Baby has a network of 14 physical stores and it’s own production.

As market old outdated design and current e-commerce platform was no longer suitable due to speed issues, administration problems, and lack of development support, Magic baby turned to us for something new. Eager to do our first shop on new Magento 2.1. platform, we came quickly to understanding to implement new platform and use all advantages it offers to solve problems concerning content, speed, search, navigation and design.

The process

The process started with a new responsive UX design, focused on fresher, softer look of the store with more promotional functionalities and clearer navigation. New homepage now includes a slider, info banners, actions and special categories in a quick view, blog posts and brands with special care in positioning. WordPress Blog was implemented as one of the SEO points as previously Client had no blog.

Magic Baby‘s long term accustomed internal processes required current functionalities of the old shop to be fully adopted to newest Magento 2.1. technology. Some of them were already present as default Magento features, but we had to develop some as a new, custom modules.



Complete data transfer from the old platform was made. Additionally, we made ERP integration so that prices and quantities may always be synchronized throughout all stores. ERP gave stock statuses by each store and warehouse individually. We‘ve used this to make a custom module that allows customers to choose in which physical store they want to pick up their product or even transfer products from one store to another.


Our next stage is supporting and consulting in order to make sure that the Client adopts all the extra features available with Magento 2.1. platform. A goal is to improve their business by getting familiar with new admin panel and do a lot of work in systematizing content, attributes and layered navigation.



Since brands are very important to Magic Baby we‘ve developed a module which allows filtering by brand by simply clicking on the brand logo, in slider or brand page.



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