Europa92 collections are infused with both fashionable and friendly flair, making every woman and every man feel special, fun and real in their jeans. Europa92’s 35 multibrand physical stores have been housing famous jeans and fashion brands e.g. Levi’s, Lee, Wrangler, Mustang, LTB, Scotch & Soda, Maison Scotch, Broadway, Pioneer, Redskins, Trapper for almost three decades.
Contrary to blossoming sales in physical stores, their previous online shop had sales close to nothing. We wanted to help them bring the existing market experience online and to reflect the same quality they apply in their physical stores to their online shop.
The old store was re-platformed on to the Magento solution taking their e-commerce business to the next level. A complete redesign born out of the idea of blending brand, content and top e-commerce standards led to a digital transformation of their brand. Responsive architecture functions beautifully across devices, customer experience is easy-to-use, clear and intuitive.
In addition to restructuring the main menu to allow users to filter by category and brand and fit guide, customers can browse the season’s latest styles and seasonal discounts. Custom-made fit guide module empowers women and men of all silhouettes to feel and look their best by finding just the perfect jeans.
News and blog sections that content managers can use to refresh the site with ease, engage customers into further communication and educate about latest fashion tricks.
Improved navigation, load more function, and filtering capabilities allowed easy browsing of 50,000+ variations of products. Europa92 also features product comparison functionality, physical store product availability, store locator, even delivery from one store to another, shortened checkout with debit/credit card payment options.
For a better control over order fulfillment and up to date inventory stock, we have developed a sync module connecting Magento shop to the internal stock management system.
After launching one year ago, our great partnership continues through our maintenance and development of numerous custom modules, further based on user feedback.