BokaSky is startup business based on accommodation bookings across Croatia directly from the accommodation owners. BokaSky site promotes Croatia attractions to holiday makers, recreational explorers and nature enthusiasts in order to attract wide audiences with a variety of interests.
The scope of the project included web strategy, complete branding, development, and release of entire digital presence. As a startup business in highly competitive market BokaSky needed impactful branding, great user experience and safe, meaningful custom system to back up the entire business idea.
The strategy proposed the highly engaging multilingual website to reach targeted segments of most potential, especially Scandinavian countries in post seasonal months. Another key component was to develop fully engaging web experience to give a favorable impression and ensure easy access to information and booking options.
Site menu features three main approaches to explore on the site: accommodation, activities and travel planner with a logical hierarchy that directs users to a range of meaningful options. Additional value to travel planning gives “Things to do nearby” section every accommodation has, pointing to nearby restaurants, clubs, attractions, culture, entertainment, sport, and recreation options.
The final result is vibrant and engaging web solution backed up with synchronization to advertisers and accommodation owner’s databases, safe and secure custom system to serve all business needs of the Client.