Alternativa web shop educates about healthy lifestyle and offers more than 2000 products of food supplements, organic food, tea, oil, natural cosmetics and other natural products. Besides sales, this popular website constantly provides new advice and rich product knowledge tending to improve customers quality of living.
We collaborated with Alternativa to implement a brand refresh within their existing Magento shop, improve navigation, shopping flow and mobile shopping experience, which gave customers maximum purchase comfort and improved sales.
Mild redesign refreshed category page, featured products layout, product comparison, and checkout. Larger images were used in the cart to show clearly selected products and product details. We enhanced product compare functionality to allow customers to better differentiate similar product types. Improved cross sale module gives clearer offers that may interest the customer.
Aside of UX optimization, we developed quite a few functional iterations adding value to the payment and delivery methods, Checkout and overall site experience. We actively continue to support Alternativa’s growing business needs, seeking to go ahead in terms of shop maintenance and development of new functionalities.