The greatest part of e-commerce websites is that you can explore thousands of products and services, read about them in detail, and know the prices without actually visiting the stores. Nowadays people prefer shopping online simply with a mouse click. This has changed the face and pace of shopping. Cherry on top is that now shopping is possible anywhere and anytime with the arrival of smart-phones and tablets.
Nowadays there are many open sources e-commerce platforms available, but the popularity of the Magento platform is increasing day by day. Online businesses are migrating rapidly to Magento due to its rich features and powerful built-in functionalities.
Here are 8 reasons to Choose Magento for your Ecommerce Platform:
Open Source Platform
Magento is an open source platform you may download for free. Since this is open source software, developers can freely modify the source code in order to add features and functionality by creating or installing add-ons and plug-ins.
Easier Site Management
Magento has feature for handling multiple stores. You can even operate stores on multiple websites. Magento helps you manage them from one admin panel. You can also manage all the sales and customers from a single database. This saves a lot of time when placing orders and managing sales. It also has other features such as multi-language, multi-currency support, international support, product browsing, shipping, order management, etc.
A good programmer can mold Magento into whatever you want it to be. Whether you have a small business or a large enterprise, it can adapt to your scale of business and complexity of requirements. Magento is highly scalable and flexible and you can even customize it to serve any business model. Store owners can expand the platform in collaboration with a Magento team.
The products in your store are easy to display using Magento. That gives people a great buying experience. Effective layout helps people with site navigation, enabling them to find the things they are looking for. Zoom-in capability, product reviews and multiple images of a product are some of the features that make Magento user-friendly. User-friendly environment also inspires visitors to make a purchase and revisit the website.
Search Engine Optimization
If your web-site is not getting enough traffic visits through search engines, it means you are not going to achieve a return on your investment. Search engines love Magento because it creates very clean URLs, tags and descriptions with keywords. This directly helps with the sales and revenue generation. It also has some powerful tools such as Up-Sells and Cross-Sells which encourage users to order more products.
Magento Supports Mobile Commerce
HTML5 capabilities are now integrated into Magento Community and Enterprise editions. Magento store owners can offer better mobile shopping experiences across multiple web browsers and devices, especially those that don’t have support for Flash. If you develop an online store using the Magento platform, it can include feature like gesture-based controls, image scaling, use of both built-in audio and video capabilities, drag and drop facilities for shopping carts and many more.
Analytics and Reporting
With Magento, your online store is already associated with Google Analytics, Google Base and Google Checkout. This helps you keep track of your sites’ visitors. These tools give you reports on shopping cart abandonment, search terms used within your store, most viewed products, etc.
Security and Payment Option
Magento is a secure platform. The implementation of SSL security and dedicated IP are quite easy. Customers will buy from your Magento stores and feel safe and comfortable about it. Magento provides different payment methods. This allows you to accept payments using different payment processors like PayPal, Authorize.net, Google, etc. Customers can also pay through check/money order, credit cards, purchase order, and many more.
Source: EB Pearls