Color Psychology In Web Design

Tuesday, 05 June, 2018

Choosing colors for the website is a very tricky task. There are so many tips to follow. Don’t overthink. Don’t underthink. Consider your brand’s story and identity. Think about gender, age and location of your audience. Learn everything about colors and their meaning. Which ones will attract, which will turn down people? Hit the sweet spot by combining complementary colors, and so on.

In today’s business, many things depend on visual appearance. In the process of creating your online presence, designers will play a significant role. One of the most important things is choosing and combining colors for your website. To prevent any mistakes while doing it, we created this guideline about color psychology in web design. Check it out.

Choosing colors for web site

Such a hard choice…

We Salute You, Designers!

Designers responsibilities are often underestimated. Frankly, their job is mainly about human psychology, and we all know that humans are tough to understand.

How designers manage to create compelling visuals that reflect positively on the psychology of viewers? What’s that magic ingredient that makes people engage with your website? Also, what those visual effects include? Color psychology in web design is a serious matter, and it needs to be taken that way.

There are four major areas of design that have the most significant impact on the psychology of visitors: content, space, typography and color. For now, we will talk about colors.

importance of designer's work

Designers – playful, but downright serious about their job.

Do Colors Influence Web Site Visitors?

At the moment visitors land to your site, they produce set of feelings about your website and entire business. Will those feelings be positive or negative, it’s entirely up to you.

Applying color psychology in web design helps to communicate the message effectively and create brand awareness.

Although not aware of it, visitors may engage into your site or leave it in first few seconds, only because of colors on it. That’s how important this part is. Make sure to study colors and use them wisely.

Colors do influence web visitors

Colors do influence web visitors

Common Colors and Their Meanings

Color psychology in web design is causing positive feelings depending on tint, hue and shade of mentioned colors as well as their amount on the web. What’s the best procedure to make extraordinary web design? Let’s explain it in three simple steps.

Every color has its meaning

Which color is your favourite?

A Few Tips From the Sleeve

When picking and combining colors, it can all result in perfect harmony or a complete disaster. So, we have some quick, useful tips to make every designer venture a successful one.

Choose Dominant Color

The dominant color is your brand color. It will attract a targeted audience and cause certain emotions when people come to your website. That is the color you want your audience to remember when they think of your product, brand or business.

If you want to attract young people and cause excitement, passion and love, use red. If the targeted audience is people who love luxury and power, try black.

Once you decide for dominant color, use it in the right places on your website. Dominant color will attract the eye, so you don’t want it everywhere. Think strategically. Use it in a limited number of places where you want your website visitors to paying attention (for example, contact form).

Choose Accent Colors

After choosing the dominant color, you need to pick accent colors to emphasize secondary information of your website. Choose one to two accent colors, because if there is too many of them, it will only confuse your visitors.

Color mixing and matching are not intuitive for most of the people. To know which colors blend well together, you need to understand color theory.

However, don’t be worried, because you can always help yourself with color matching tools like Adobe Color CC tool or Paletton.

Use accent colors for items on your web that are not focal points, but they are still important (for example secondary buttons or subtitle).

Choose Background Color

While choosing a background, all you need to have in mind are visitors. You want them to feel comfortable. Don’t annoy them by using overly bright background. In that case, they might not absorb content.

The background color depends on what’s the purpose of your website and where you want your visitors’ focus. For example, e-commerce sites will usually use white or a neutral background. It’s because the focus is on the content and products. When building strong brand identity, use various shades of your primary color.

Respect only one rule: don’t choose a background that makes your text or content hard to read, and cut loose your imagination and creativity.

Create color harmony on your web

Choose carefully for perfect harmony.

Conclusion

By understanding the basics of color psychology in web design, you can affect the mood and feelings the visitor will have while browsing your website.

With choosing the right colors for your website, you establish a strong relationship with the audience, stand out from competitors and create a memorable brand.

We have listed few rules to follow to do an excellent job while picking website colors. Try to follow them. There is a reason for everything, even in color matching.

Don’t forget; only practice will make you better. So, get on with it! Good luck!

Ana Lozančić

Ana is a content Marketing specialist and blogger. She graduated in Faculty of humanities and social sciences. She enjoys learning and applying knowledge about marketing and social media, covering latest trends and topics about software development subjects.

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