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Rebranding strategy is complex process of revitalising your brand identity

Rebranding Strategy for Business Success

People love to look good and feel attractive. We invest in ourselves in hope to establish relationships with other people, to be someone they want to spend time with. No one in this whole wide world will tell otherwise. Maybe they will, but deep down inside we are all made of same matter, and we are exposed – we like to be liked.

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Mobile app analytics platform

Analytics Platform For Mobile Apps – Appsee

Mastering means to understand deeply and control something fully. It means that along with the statistic and theory of some matter, you know all of the hidden “whys” behind numbers and words. Think about it, would Samwell Tarly ever cured ser Jorah if he didn’t dig down deep and mastered Greyscale? Well, we will not talk about mastering fantasy diseases here, but about mastering mobile apps – we will.

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A/B testing tests user experience

User Experience Testing – The Heart of A/B Testing

You are satisfied with your website. The traffic is great, the business smooth. But, that demon on your shoulder refuses to leave you alone, constantly reminding you that more optimisation won’t hurt. Is the devil right? Learn with us how to get rid of the testing devil.

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What is Conversational Commerce and Why You Should Use It

The possibility of online and mobile shopping is important to the people of today. But, we have to admit, this kind of shopping is still very impersonal. In comparison with shopping in brick and mortar stores, the thing that is missing is a personal touch, conversation with the seller, recommendation and advice. Something more human.

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Artificial intelligence in mobile apps

How Artificial Intelligence Affects Mobile App Development?

Artificial intelligence is around us. Even if you don’t notice it, it is present for quite some time now. What once was a futuristic concept from movies, now is a part of our reality. And it is the time to introduce it!

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e-commerce trends 2017

Are E-Commerce Trends for 2017 Really Here?

E-commerce trends for 2017 tells us that retailers need to look for additional ways to differentiate themselves and win new customers. What are those ways and did they brought any positive outcomes so far this year, we’ll find out together.

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Gauss Box CRM software solution for business digitalization

Gauss Box – Our Premium CRM Software Solution

“By implementing the Gauss Box CRM software solution in our company, we’ve improved relationships with existing customers, and we can finally systematise and better track new sales opportunities that are extremely important to us. We automated individual business processes, saved time in procedures, and ensured the availability of relevant information to employees at all times. I am satisfied with the improvements so far, and I believe we will achieve even better results over time.”

Milan Puvača, Ofir Ltd., Director

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Microsoft HoloLens and HoloLens games

Game Development for Microsoft HoloLens

“We’re dreaming beyond virtual worlds, beyond screens, beyond pixels and beyond today’s digital borders. We’re dreaming of holograms.”

Alex Kipman, Microsoft Hololens inventor

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Amazon Go sets new retail trends

Amazon Go: Changes in Retail Trends

Modern age brings us improvements in different businesses and industries. New changes have arrived in retail trends also. Brick and mortar stores have become “smarter”, providing customers immaculate user experience and giving physical stores new opportunity to stay in the game. E-commerce benefits have wiped the floor with the traditional way of shopping. But now, it’s time to ask ourselves – are the physical stores again number one in providing the best possible shopping experience?

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Mobile app promotion

How to Promote Your Mobile App

You had a mobile app idea and succeeded to develop it? Hurray! Now, it’s time to push it into the wide world of mobile apps. This exact moment is where the fun starts – the moment when you start wondering how to get people to download, install and use your mobile app.

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