After a successful launch of tester.hr, Tester Ltd continues their digital e-commerce presence by focusing on building completely new romantic and soft beauty brand intended to expand globally.
Zorya name was inspired by two guardian goddesses of Slavic mythology. Representing the morning and evening stars, one is opening and the other closing the gates of sun god thus making day and night for eternity.
Inspired by goddesses the design was kept simple and spacious, dreamy, product-centric with clean images and gentle pastel colors.
The primary goal of the project was to ensure operational efficiencies, providing the client with a stable, scalable, and familiar technological solution. Working within already established design, we’ve created an engaging mobile user experience, bringing it to perfection to ensure successful startup.
We’ve fastened and simplified the purchase path by skipping the cart page and making attractive sidebar minicart leading directly to checkout. To round out the business model, we implemented Affiliate extension and customised it to important functional details.