Types of Design Seen in IT Industry

Monday, 20 February, 2017

Design, like fruits, comes in many shapes, forms, and sizes. Green and big, reddish and teeny, a design springs to life when you let artistry loose. Still, we can put both the designs and the designers in separate, yet still possible to combine groups. The first of many is graphic, closely followed by UX and UI design. Last, but not least is what we today call the web design. If you are still interested in what the differences are, and where do the tangents lie, follow these words until you come to the end of the line.

Types of Design

There was a time not long past where talking about design usually referred to a particular job. Today, the definition of design evolved due to the branching and deepening of the occupation which resulted in various types of design.

50 Shades of Design. Or close to 50 shades.

Where once design stood only for “graphic design”, in present-day, it can mean a plethora of different shades of a similar craft. Alongside graphic design, we will focus on the user experience (UX), user interface (UI), and web design.

 

Graphic Design

In a way, graphic design is the language through which designers solve problems and communicate in a visual manner. In other words, it is a craft, or art if you will, of determining the visual pattern of how things should look.

Graphic designers are the deciding factor of colour, fonts, elements, and other visual devices that contribute to the growth of a static and non-interactable visual composition. We put a big emphasis on the static part of the definition, because any static image, even those whose purpose serves the digital media, is considered a part of graphic design.

Since we have already covered the acquisition of ideas in another article, we can touch upon the subject of idea representation and weave it into this text.

Imagine the following, please. You’ve read the article and by the end of it, an idea burst forth in all its splendour. Now, you have moved forward your idea is no longer just that – an idea. It is a full-blown project, just waiting to take over the market. But how? How do we achieve this? It is here where we introduce the graphic design to help you define your idea (now a product).

Together we create an identity behind your idea. Graphic designers use images, symbols, and text to fuse them into a complete visual portrayal of your newborn baby product.

That is how a graphic designer rolls!

User Interface – UI

Unlike graphic design, user interface explicitly refers to the interactive elements, or more precisely to its design. The natural habitat of a user interface is the glowing display of your smartphone, the dim background of a computer or any other display of digital media.

User interface design is a design on a quest. The aim of an UI designer is to devise an interaction so simple, yet so efficient for an average user that describing it as anything more than elegant would leave its pure state stained. This approach is what we call a user-centered design.

UI design process strives to achieve a balance between technical functionality and visual elements. Such balance lends itself to build a usable system that is fully operational, but also flexible and adaptable to the ever-changing needs of users.

Enter (again) graphic design – the craft that supports the user interface’s usability. Graphic designers both influence user’s interaction and enhance the aesthetic appeal to either draw in or draw away from user’s ability to interact with the interface.

Old school user interaction at work.

User Experience – UX

Every Jack has his Jill, and every UI has its UX. User experience design is different, it is kind of off. It doesn’t exactly fall in the line behind graphic and UI design. We could say that it is a bit less arty than its siblings. In turn, it is a bit more logical. User experience is the art of refining user satisfaction. An UX designer enhances the usability and pleasure in the user-product interaction.

This, an experienced UX designer, achieves primarily using two methods: research and validation.

The research phase doesn’t need a special introduction, so we’ll just leave you with a short summary. UX designers use various tools at their disposal to discern the specific needs of their targeted users so as to provide the optimal experience. There we have it. It was as short as we thought it would be.

Validation follows a product’s launch. In this step, the designers analyse if a product is giving the desired results. If it is not, they take it up to further refinement. They revise, and revise, and make revisions until Cinderella is ready for her next ball.

UX is a money saver. Save your money from suffering from a bad case of bad user experience. Catching early issues will prevent the potential need of a complete site redesign.

This here is what our designers like to call the “experience bar.” Right.

Web Design: Where All Become One

As a rule, web design encompasses many of the aforementioned types of design. It includes skills and disciplines all the way from grandpa graphic design to user interface and experience, but also search engine optimisation and such.

Web design is a fully grown and developed branch on its own. It incorporates all the elements, both static and dynamic, to build a neat and clean website to serve users. Of course, that cannot always be the case, but if nothing else, it is an aspiration.

At Gauss Development, our designers use all of the methods at their disposal to help clients achieve their vision of a site. They also advise, and they also do all the required research and are vigorous in their validations.

A Sweet Summary

In a nutshell, all of the above are designers with a clear mission to design. The differences in occupation arise from the nuances and subtleties of each. A graphic designer works with static images, while UI designers, on the contrary, work with interactable objects. An UX designer adds that dash of logics in an arbitrary system – nothing is left to chaos. And a web designer ties them all in a fluid, user-centered website interface.

To sign off, we would like to end with a short poem to honour the labour that designers put out to ensure the top-most quality of every brand, logo, website and so forth which they touch with their brushes.

A Monorhyme for a Design

Alive are many kinds of design;

Yet all start with drawing a line.

Let us not the design define,

Rather user experience and interface combine,

To make your scheme feel divine.

Be careful to let all the lines align,

Unless your desire is to miss a deadline.

While Graphics and Webs together do not dine,

They still an app can turn into a goldmine.

Web, mobile, and game they help develop,

Their creativity can a project envelope.

Seems Gauss missed a rhyme.

A joke! Happy the day of Valentine!

P.S. Below you can drop us a line

or to request a quote, mail us a sign.

Darko Šarić

Darko is a passionate digital copywriter at Gauss Development. His job is to create engaging reading material based on the understanding of his audience and to oversee and edit all other writings.

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