The Big Bang of Mobile Apps

Thursday, 06 April, 2017

Take your mobile phone and count how many applications you have downloaded. 20, 30, 50? More? Mobile apps are like coffee; they crawl into your life and daily routine, you started to rely on them and caught yourself thinking: how on earth did I live without them?

Checking Mobile Applications while having a cup of coffee

Drink coffee. Eat cookie. Download app.

We already spoke about how to get a fresh idea for a mobile app to create something new, unique and never before seen. But, do we know that exact moment when mobile applications became an inseparable part of our lives? When did our mobile phone and its content start to be our best friends? Except in private life, when did creating a mobile application for your business become the best path to success? Well, let’s find out together!

What are Mobile Apps at All?

The mobile application is a software application designed exclusively for use on small, wireless computing devices like tablets and smartphones. Developers are building them by the demands and constraints of different devices while taking advantage of any special capabilities these devices offer. Mobile apps serve to provide availability to everything users can approach on PCs too. They are certainly the best way to get the most out of the smartphones.

Blame it on Snake

One of the first apps ever created was for entertainment – a Snake game on Nokia phone. Remember it? It was a simple game where you controlled a line of dots, eating smaller dots to become bigger. The goal was not to let your front and end part touch. It became a global sensation. Today, Snake is archaic in comparison to what we have on offer. A number of apps in the app market are huge, and it is rapidly growing every day. Why is this phenomenon so widespread? When did we start embracing mobile applications?

Although they became popular in the recent history, Steve Jobs had already predicted in 1983 that there would be software distribution centres that would allow purchasing systems through phone lines. It turns out he was right after all.

At first, apps were simple, and their function was to handle emails, access calendar or weather information. After that, developers started creating apps in other categories like social media, games, travel, banking, news, health, education – you name it!

Old mobile applications are like gramophone records in world of music

Playing Nokia’s game Snake is like listening to gramophone records. You do it only when you feel nostalgic.

Let’s Talk Numbers

The first company that launched a mobile application was Apple, and that happened in 2008. In the beginning, there were only 500 apps, but despite this limited choice, their popularity was enormous. There were ten million downloads in the first week. After that Apple, Google, Blackberry and Windows phone founded their app markets. Back then, Google Play had only 50 apps in the store. Many apps grew progressively. At this moment, Android users can choose between 2.8 million and Apple users between 2.2 million apps. Outstanding, right?

Embracing Mobile Applications

People embraced mobile apps because they bring a lot of benefits in their urban, busy lives. First, they are made to be simple and intuitive, easy and quick to use whether you want to contact someone, reach your schedule of meetings, see a list of your recipes, check news – anything you can remember. Good apps make our lives compact and only one touchscreen away. People salute that.

The thing is, you don’t need to look for information that interests you, they will find you. The app will send you a notification when there is something that you need to know – notify you that there is someone’s birthday coming, that you have a doctor appointment, parent meeting, etc. Great deal, right?
By installing some quality apps, the mobile phone can be your very own personal assistant. Recommending restaurants or hotels, suggesting the best way of transport when you need to be at some place, even choosing your potential life partner. Anything.
Through various apps you can connect with people – old friends, distance relatives, you can create social groups with current colleagues, share photos and events. It is an excellent way to improve your social skills.
But, the very best thing in this whole story is that everything is in one place. There is no searching, no digging between content and losing time like that. Everything is served on a silver platter. And you would be silly if you don’t help yourself with something by your taste.

Mobile apps sometimes play the role of a life-saving belt

When a wedding anniversary is coming, a mobile app can be a life-saving belt.

Think Outside the App

Once we had realised how convenient mobile apps are in our private lives, it was inevitable not to think about them in a business environment. It is crystal clear that a well-made mobile app will provide high customer satisfaction and positive user experience. In business, the customer always comes first, so the question is not anymore whether to go on the mobile app, it is how to use mobile apps in a business’ best interest.
When you decide to have a mobile application of your own, don’t rush into it! First set a goal and a strategy. The power of mobile apps in business is enormous if you know how to use it. So, let’s talk about utilising the benefits of mobile apps.

With mobile apps, you can create awareness of your business. When entering the digital world, offer users something new and unique that is related to your business. For example, if you run a restaurant with healthy food, provide a discount breakfast to people that ran certain miles in the morning.

Use your app as a data collector about the goods or services you offer. Use likes and dislikes collected by your customers and improve your business. Give more products and services that are popular, reduce unpopular ones. Also, with data collecting, you can see what interests your users have and provide them great content accordingly.

Communicate more with your customers by implementing push notifications feature in your app. Help them to always be on track with news about your services.

Manage your reputation through the app. If there are some bad reviews, you’ll know first about them, and you’ll have the opportunity to deal with it privately before it goes public.

A good mobile app is like a good car. It will draw attention.

Conclusion

Mobile communication is integrated into our daily lives so much that people feel uncomfortable without a cell phone. From only making calls and sending text messages, mobile phones became a vital part of our life and business. Via mobile apps, smartphones became multifunctional devices that give the opportunity not only to communicate but to organise, learn, entertain and so many other things. After mobile apps appeared, they instantly became popular. A story similar to Justin Bieber’s. And, there is no sign that their popularity will fade. Ever. Instead of that, the demand for mobile apps and mobile app developers will be in constant growth.

Aside from private needs, mobile apps entered the business world and became a must have for every company and brand that wants to keep up, gain advantage and set themselves as leaders. With mobile apps, a business can raise customer’s awareness, manage their reputation, collect valuable information, and most importantly of all – accomplish excellent communication with customers.

If your business needs a refreshment, feel free to contact us, and we will sit down, have some beverage and chat about how we can be at your service. We know that there’s an app for everything, let us show you too!

 

 

Ana Lozančić

Ana is a content Marketing specialist and blogger. She graduated in Faculty of humanities and social sciences. She enjoys learning and applying knowledge about marketing and social media, covering latest trends and topics about software development subjects.

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