The Five Beasts of Internet Marketing Strategies

Friday, 24 March, 2017

Learn more about the top five internet marketing strategies. Whether you want to boost sales, increase traffic or just get out there, you have options. Content, social media, email, search engine and conversion marketing are all you need to kick start your business. Sometimes, not even all of them.

Introductory Note

Technology is one of the defining factors of the flow of movement in every era. As a driving force, it encourages or discourages the dynamics by which we move, so to speak. We’ve come to the point where the technological advances drive us like mad in a constant reform of our daily activities. A time so fast, that running became the new norm of walking. So it is in most of the parts of our lives, and so too it is in business, if not even more so. And to adapt to that speed, one must have a clearly defined battle plan – a way to strike swiftly, and successfully. This article will be about such a plan. A rough draft of the top internet marketing strategies that you need to understand to drive your business ever onward.

Fortunately, we can still count them on the fingers of one hand. We won’t go deep into details, not yet in any case. For this article, we have prepared the top 5 strategies and a sketch of how they work and benefit both you and us. However, you can expect each of these to have their own spotlight in the coming days where details will be discussed, and secrets revealed.

Top Internet Marketing Strategies

Content Marketing

If you’d like to build customer loyalty and increase your site’s visits, content should be the first place where to look. Out of all five strategies, content is the one that will boost all your other areas too. Creation of videos, images, blog posts and so on will help you grow an expanding interest in your business. Not just any content mind you, but unique, quality content. Content wears a crown and can strike deep, and it often is the bridge of communication between two parties – you and your audience.

“The king” of digital marketing rules the realms of the internet. It ranks pages for specific keywords, establishes and increases brand awareness, but can also help you establish yourself as an expert in your field.

Content creates memories. Use it. Not blindly, and not only with a purpose to promote, but if you pour your heart and soul into it, your audience will notice and promote you in turn. Quite often, people share content they like all across the internet. On social networks, Facebook walls and tweets, through private messaging and word of mouth. It stimulates a growth of interest which in turn can stimulate your services or products.

That’s why engagement is important. It is a strong benefit of a good content strategy. The more people talk about your content, the more exposure you will get. Once again, ensure (and we cannot stress that enough) that it is a high-quality content no matter the medium.

And remember, give and be given.

Not all that glitters is gold. With the exception of good content.

Social Media Marketing

Alright, so you’ve got the content rolling. Images posted left and right, your own blog is blooming with blocks of text, and your youtube channel is a source of never ending news. What now? Share it we must, as Yoda would say. Youtube is a great example, while we are at it. Simply discussing the topics of your content can help you promote it on youtube. Of course, it is never that easy. There is Facebook, and also Twitter, and LinkedIn is growing in power too.

You can go about it in two ways. Either randomly posting and sharing stuff and all the content you create the moment it’s done or sit down, write a strategy, do some testing, play around. See what works for you. In the long run, a strategic approach will prevail. Having a dash of humanity in your online voice is appealing, but not required.

Be sincere, be fun, but not forceful. You can’t just shove a joke in your audience’s throat. Stick to your niche and your industry’s information. Share the work of others and give credit where credit is due, and most likely someone will repay the favour with a similar one. You don’t have to post an avalanche of tweets (please, just don’t), but staying active and letting people know what’s up is a strongly positive and encouraged behaviour.

Relax and be natural about it. Ease into it and grow together with your followers. A more concrete advice, though, concerns your social media design. Let their covers speak on behalf of your company. Don’t duplicate. Be original, and play with your logos, covers and layout.

Email Marketing

Content – check. Social Media – check. What’s next? Email marketing! Especially if you are a startup. Once you get the ball rolling, email marketing is cheap and doesn’t require tremendous amounts of time. You can use mail to send coupons and proposals, but also news, tips and tricks.

Email marketing is supposed to build trust and loyalty too. Abusing it could cost you dearly. Spam is frowned upon, and low-quality emails will be skipped.

Try to be personal. You don’t have to handcraft every mail, but be cautious how you address your subscribers.

Many companies dismiss email marketing, without ever giving it a try. If done right, as with all else, it can boost your sales quite substantially. Take your time to craft a good email campaign, and it won’t fail. As long as you don’t get pushy and overly needy, the worst thing that can happen is that your receivers won’t bother to open up the emails. In that case, either try to craft a better mail subject or contact someone who can.

A very cute mail campaign.

Search Engine Marketing – SEM

First, let us shed some light on the matter. SEM isn’t the same thing as SEO. While SEM stands for search engine marketing, SEO is an acronym for search engine optimisation. Search engine marketing is a form of Internet marketing that promotes websites by increasing their visibility in search engine results pages (SERPS) through optimisation, such as site speed and responsiveness, and advertising, as with Google’s AdWords Pay Per Click campaigns.

SEM is a broader term than SEO, and it includes SEO as one of its tactics. The philosophy behind it is if you can make your site shine and follow Google’s guidelines along the way, you will be pushed further up in the search engine rankings. And the higher and better your site ranks, the more visibility will it garner.

A high traffic site doesn’t necessarily mean great conversion rates, and that’s where the other tactics come into play. Adding Call-to-Action elements, appealing images and design, and optimising your site’s speed (for all platforms) will help you seal more deals.

Besides SEO, AdWords and PPC (pay-per-click) can also help you gain the sought-after traffic if you set it up right. However, this one is better left to pros. If you are in web development and compete for the keywords “development”, you won’t get much from users in search for game development. And besides that, every click will drain your budget away. So be wise, but also cunning.

We can get more traffic than that! :O

Conversion Marketing

Conversion marketing has only one goal and one goal only – to convert site visitors into paying customers. Now, once you’ve got all the other fronts covered, it is time to ponder on the conversion. The first step is having a high traffic site. Once you got that going, it is time to implement changes that could affect conversion rates. A/B testing is a great tool here, as it lets you know which is the better option out of two given.

Implementing discounts on abandoned carts is a way to improve sales, and sales are what it really is about. There are lots of ways that can help you convert your site’s visitors and many ways of sealing sales. Not all will work for you and your site, and that’s why it’s important to keep tabs and test thoroughly. Look at the data, and try to analyse what you see. Be mindful of the time frame, though. Some data doesn’t paint a realistic picture if you only take into consideration a small time frame. It all depends on the type of your business, and your niche.

Don’t let data paint a wrong picture of reality.

Conclusion

There you go, as promised, five strategies that you should keep a close eye on. There are many others, true, but these five should get your horse going.

Implement them with care, and let them speak for the quality of your business. Marketing is the makeup of your company’s face, and you don’t want to smear that mascara all over it. Elegant, colourful, plain and simple, whatever your approach, it can work depending on your strategy.

Taking time for each of these individually is the way to go. Rushing could prove counterproductive and disastrous. We at Gauss Development love our concepts. Improvisation also plays a big role at the Market fair, but without at least a rough draft, you won’t get far without an infinite amount of luck. Your competitors might profit from your lethargy, and it could seriously hurt your business.

 

 

Darko Šarić

Darko is a passionate digital copywriter at Gauss Development. His job is to create engaging reading material based on the understanding of his audience and to oversee and edit all other writings.

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