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A/B testing tests user experience

User Experience Testing – The Heart of A/B Testing

You are satisfied with your website. The traffic is great, the business smooth. But, that demon on your shoulder refuses to leave you alone, constantly reminding you that more optimisation won’t hurt. Is the devil right? Learn with us how to get rid of the testing devil.

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What is Conversational Commerce and Why You Should Use It

The possibility of online and mobile shopping is important to the people of today. But, we have to admit, this kind of shopping is still very impersonal. In comparison with shopping in brick and mortar stores, the thing that is missing is a personal touch, conversation with the seller, recommendation and advice. Something more human.

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Artificial intelligence in mobile apps

How Artificial Intelligence Affects Mobile App Development?

Artificial intelligence is around us. Even if you don’t notice it, it is present for quite some time now. What once was a futuristic concept from movies, now is a part of our reality. And it is the time to introduce it!

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e-commerce trends 2017

Are E-Commerce Trends for 2017 Really Here?

E-commerce trends for 2017 tells us that retailers need to look for additional ways to differentiate themselves and win new customers. What are those ways and did they brought any positive outcomes so far this year, we’ll find out together.

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Gauss Box CRM software solution for business digitalization

Gauss Box – Our Premium CRM Software Solution

“By implementing the Gauss Box CRM software solution in our company, we’ve improved relationships with existing customers, and we can finally systematise and better track new sales opportunities that are extremely important to us. We automated individual business processes, saved time in procedures, and ensured the availability of relevant information to employees at all times. I am satisfied with the improvements so far, and I believe we will achieve even better results over time.”

Milan Puvača, Ofir Ltd., Director

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Microsoft HoloLens and HoloLens games

Game Development for Microsoft HoloLens

“We’re dreaming beyond virtual worlds, beyond screens, beyond pixels and beyond today’s digital borders. We’re dreaming of holograms.”

Alex Kipman, Microsoft Hololens inventor

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Amazon Go sets new retail trends

Amazon Go: Changes in Retail Trends

Modern age brings us improvements in different businesses and industries. New changes have arrived in retail trends also. Brick and mortar stores have become “smarter”, providing customers immaculate user experience and giving physical stores new opportunity to stay in the game. E-commerce benefits have wiped the floor with the traditional way of shopping. But now, it’s time to ask ourselves – are the physical stores again number one in providing the best possible shopping experience?

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Mobile app promotion

How to Promote Your Mobile App

You had a mobile app idea and succeeded to develop it? Hurray! Now, it’s time to push it into the wide world of mobile apps. This exact moment is where the fun starts – the moment when you start wondering how to get people to download, install and use your mobile app.

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social e-commerce

The Role of Social Media in E-commerce

In our modern, digital, internet era, we have two remarkable phenomena. First, social media. Second, web shops. A number of social media users and number of web shop users is in constant growth. Predictions are that in 2018, there will be around 2.67 billion social media users around the globe. In 2016, approximately 1.61 billion people worldwide made a purchase online. So, what social media and e-commerce have in common? Seems like, a lot.

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Android Nougat Vs iOS 10: Is There Even a Winner?

If you cannot decide which phone to buy or for which operating system you should develop your app first, you should take a peek at our comparison of Android Nougat vs iOS 10. It isn’t exactly apples and oranges as you can pit many of their features against each other.

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